San Francisco & Marin Foodbanks

CONCEPT

• The foodbank wanted a video to be the feature of its 25th Anniversary Gala. The goal was to create an emotional-driven video that opened the hearts, and wallets of attendees. The video centers on a family that doesn’t come across as hungry, yet the help of the foodbank is the difference that keeps them in their home and nourished. This gala was the first year to feature a video. The event raised 3x the amount from the prior year.