Law Firm Alert

CONCEPT

• Allen Matkins law firm wanted to create a series of video alert to correspond with more in depth written alerts as a way to communicate the impact of an issue while pointing viewer to read more detailed written commentary that accompanies the video. These videos, created for key issues that have deadlines and immediate action, highlighted attorneys speaking about topics relevant to clients and prospects, and generated awareness online. In every video alert released with a written counterpart, there was a 3x open rate, and a “long tail” on the content with ongoing traffic for several months after.