HEIDI ROIZEN- SF FINANCIAL WOMEN OF THE YEAR

CONCEPT

• We wanted to capture the essence, wisdom, and gravitas of the first woman CEO of a software company in Silicon Valley through an elegant, emotional music-driven video. We focused on elements of each interview that elicited a powerful response in us, be it existential, inspiring or down right funny. We decided the best way to present the message of strength and determination was to entertain.