Boys & Girls Club of Hollywood

CONCEPT

• To tell an effective story, personalize. Tell in through the eyes of someone must impacted. In this effective fundraising video for the Boys & Girls Club of Hollywood, we profiled a young girl who’s life has been uplifted, with unlimited potential because of the opportunity the charity provides by way of tutoring, confidence building activities and emotional support. The authenticity and candid vulnerability we captured was felt when it was featured in meeting, events, and online. So much so that it was responsible for an outpouring of substantial donations to support and continue the change being made in the lives of low income families.