CEO’s Respond to Videos

According the Forbes, 75% of C-level executives watch videos. It is not just millennials and it is important to note that increasingly, companies interested in investing in business to business video marketing have increased positive exposure with their target markets by sharing video on business related topics.

 

Google conducted a survey of more than 300 C-level and senior executives back in 2010.The results showed that executives watch work-related videos on business-related websites at least weekly.

Even though this surveys was completed six years ago, we can only imagine that the numbers have grown significantly.

One of the more most interesting data points from the survey showed that more than half of senior executives were driven to action when watching a work-related video.  Overall, 65% of executives have visited a relationship partner’s website after watching a video. Younger executives, however, may be more fully engaged with this type of media, and appear more likely to make a purchase, call a vendor, or respond to an ad.

 

You can read the survey here:

 

http://www.forbes.com/forbesinsights/video_in_the_csuite/

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