The Thumbnail Phenomenon: Why it Matters More Than the Video Behind it

You’ve spent a significant amount of resources and time producing that new video. It’s great and you know it has a realistic potential to land additional business. If your viewer clicks on the link and spends just 10 seconds on it, they’ll be hooked. However, there is one crucial aspect of this video release that is just as, if not more, important than the whole video itself.

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It’s the thumbnail; the little square image that is the deciding factor of whether that potential client or contact will give your video, and your firm, a chance.

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The Dance between Video and Written Content

Turning some of your company’s critical communications into video can be an effective tool for engaging clients. Sometimes this means finding the gems in the bevy of written content firms and other businesses publish and making a video version. When we do this there is always a balance between what information will be in the video version. What we have discovered is that video is not a replacement for text but when published with a detailed written counterpart it can have a powerful impact – much more than standing on its own.

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In fact, a few clients have commented that when a video is published with an article, if the viewer watches the video, they are more interested and connected to the content and are 3x more likely to stay on the page and continue reading in-depth on the topic.

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