You’ve spent a significant amount of resources and time producing that new video. It’s great and you know it has a realistic potential to land additional business. If your viewer clicks on the link and spends just 10 seconds on it, they’ll be hooked. However, there is one crucial aspect of this video release that is just as, if not more, important than the whole video itself.
It’s the thumbnail; the little square image that is the deciding factor of whether that potential client or contact will give your video, and your firm, a chance.