CEO’s Respond to Videos

According the Forbes, 75% of C-level executives watch videos. It is not just millennials and it is important to note that increasingly, companies interested in investing in business to business video marketing have increased positive exposure with their target markets by sharing video on business related topics.

 

Google conducted a survey of more than 300 C-level and senior executives back in 2010.The results showed that executives watch work-related videos on business-related websites at least weekly.

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Enhance Relationships with the Next Generation of Client Focused Videos

Law firms are increasingly seeing the power of video as an effective tool to reach existing clients, to engage referral sources and to attract new clients;.Developing videos that get results requires  planning and creativity. One of the challenges in selling legal services is finding unique ways to pay off the firm’s brand and differentiation. Many times a client will hire a specific attorney, rather than the law firm per se. Focusing on individual attorneys can be challenging as the attorney’s practice area nuances must be highlighted while staying true to a firm’s brand. Inspiring videos can do so much more than simple bio-type videos connecting clients and referral sources to emotion,  unique messaging, and interesting cases and projects. By capturing an attorney’s unique essence in a story, a video can share an effective story to reach intended audiences with flare.

Florian Rentsch (FDP), Hessian minister for Economics, Transport and Regional Development, Peter Ramsauer (CSU), German Federal Minister of Transport, Building and Urban Development, Kristina Schroeder (CDU), German Federal Minister of Family Affairs, Senior Citizens, Women and Youth and Roger Lewentz (SPD), Rhineland-Palatinate minister for the Interior and infrastructure during the groundbreaking ceremony for expansion and new construction of German Autobahn A 643 between Wiesbaden and Mainz. The completion of building operations for the new bridge and highway is scheduled for 2019.

Consider exploring video  in a variety of communications that you provide to clients and prospects.You will find new and exciting opportunities to connect and engage them. Here are a few ideas of communications that can be brought to life through video.
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