Solving someone’s problems might not be enough to make people want to buy what you are selling. More than ever, people are finding a personal and emotional connection with brands through clever and thoughtful marketing. Just liking the message or the cause could be enough to make a decision to purchase a more expensive, possibly less-effective product.
Take for example the approach of my brilliant client, Chief Marketing Officer Adam Stock, from Allen Matkins. While videos about the law firm’s services are important, the stories behind the scenes that partners and staff are doing in the community are just as powerful.Continue reading