Using A Community Involvement Video As A Powerful Tool to Market And Tell Your Story

The most effective marketing videos have truth and emotion at their cores and that’s why when a team of Allen Matkins attorneys were suiting up to go to court to secure adoptions for families in the Los Angeles area as part of National Adoption Day. The firm’s marketing team jumped at the opportunity to create an emotional and compelling story featuring its attorneys and their pro bono service work with Public Counsel.

The teary-eyed story profiles the adoptive mother of three children going through the process: Before; during; and after the adoption hearing with their attorney by their side.Continue reading